DAS ZWEITE MAL

DAS ZWEITE MAL

"DAS ZWEITE MAL" is a university group project developed during my studies, celebrating resilience, community, and sustainability. Through thoughtfully designed t-shirts featuring bold visuals, symbolic imagery, and empowering phrases, we aimed to highlight themes of unity and second chances while appealing to a socially conscious audience.

"DAS ZWEITE MAL" is a university group project developed during my studies, celebrating resilience, community, and sustainability. Through thoughtfully designed t-shirts featuring bold visuals, symbolic imagery, and empowering phrases, we aimed to highlight themes of unity and second chances while appealing to a socially conscious audience.

Client

Client

FH SALZBURG

FH SALZBURG

Year

Year

2023

2023

Category

Category

BRANDING & FASHION DESIGN

BRANDING & FASHION DESIGN

Sustainable Design

Sustainable Design

As part of our group’s mission, we crafted t-shirts from 100% recycled organic cotton, showcasing a strong commitment to sustainability. Using traditional screen-printing with ecofriendly water-based inks, we ensured high-quality and durable designs. By producing locally, we supported ethical practices and reduced transportation emissions.

As part of our group’s mission, we crafted t-shirts from 100% recycled organic cotton, showcasing a strong commitment to sustainability. Using traditional screen-printing with ecofriendly water-based inks, we ensured high-quality and durable designs. By producing locally, we supported ethical practices and reduced transportation emissions.

Sustainable Design

As part of our group’s mission, we crafted t-shirts from 100% recycled organic cotton, showcasing a strong commitment to sustainability. Using traditional screen-printing with ecofriendly water-based inks, we ensured high-quality and durable designs. By producing locally, we supported ethical practices and reduced transportation emissions.

Transparency and Storytelling

Transparency and Storytelling

Transparency was a central focus of our project. Customers can trace their t-shirt’s journey through our fully transparent supply chain. As part of our communication strategy, we created an Instagram channel to share behind-the-scenes content, sustainability updates, and the social impact of our initiative.

Transparency was a central focus of our project. Customers can trace their t-shirt’s journey through our fully transparent supply chain. As part of our communication strategy, we created an Instagram channel to share behind-the-scenes content, sustainability updates, and the social impact of our initiative.

Transparency and Storytelling

Transparency was a central focus of our project. Customers can trace their t-shirt’s journey through our fully transparent supply chain. As part of our communication strategy, we created an Instagram channel to share behind-the-scenes content, sustainability updates, and the social impact of our initiative.

Giving Back

Giving Back

This project not only promoted sustainable fashion but also gave back to the community. We targeted venues like festivals and charity events to showcase our work, and 10% of proceeds were donated to social justice and sustainability initiatives. The project embodies how style and purpose can unite for meaningful change.

This project not only promoted sustainable fashion but also gave back to the community. We targeted venues like festivals and charity events to showcase our work, and 10% of proceeds were donated to social justice and sustainability initiatives. The project embodies how style and purpose can unite for meaningful change.

Giving Back

This project not only promoted sustainable fashion but also gave back to the community. We targeted venues like festivals and charity events to showcase our work, and 10% of proceeds were donated to social justice and sustainability initiatives. The project embodies how style and purpose can unite for meaningful change.

SELMA WITTERmANN

SELMA WITTERmANN

SELMA WITTERmANN

SELMA WITTERmANN