LUCID ICELAND campaign
LUCID ICELAND campaign
During my internship at PER Agency, I contributed to a pitch for Lucid Motors by creating visuals for a proposed Iceland campaign. This concept aimed to highlight Lucid's core values of sustainability, innovation, and breathtaking design by leveraging the unique natural beauty of Iceland.
During my internship at PER Agency, I contributed to a pitch for Lucid Motors by creating visuals for a proposed Iceland campaign. This concept aimed to highlight Lucid's core values of sustainability, innovation, and breathtaking design by leveraging the unique natural beauty of Iceland.
Client
Client
PER AGENCY
PER AGENCY
Year
Year
2023
2023
Category
Category
MARKETING
MARKETING
Concept Idea
Concept Idea
Iceland was chosen for its dramatic landscapes and pristine environment, perfectly complementing Lucid Motors’ vision of sustainable luxury. The campaign centered around showcasing the electric vehicles against epic backdrops—volcanic fields, glacial lagoons, and winding coastal roads—capturing the harmony between advanced technology and nature.
Iceland was chosen for its dramatic landscapes and pristine environment, perfectly complementing Lucid Motors’ vision of sustainable luxury. The campaign centered around showcasing the electric vehicles against epic backdrops—volcanic fields, glacial lagoons, and winding coastal roads—capturing the harmony between advanced technology and nature.
Concept Idea
Iceland was chosen for its dramatic landscapes and pristine environment, perfectly complementing Lucid Motors’ vision of sustainable luxury. The campaign centered around showcasing the electric vehicles against epic backdrops—volcanic fields, glacial lagoons, and winding coastal roads—capturing the harmony between advanced technology and nature.
Execution and Visuals
Execution and Visuals
The visuals I created for the pitch featured Lucid’s sleek designs integrated seamlessly into Iceland’s striking scenery. From panoramic drone shots to detailed close-ups, the visuals conveyed the brand's commitment to innovation, sustainability, and elegance while aligning with Iceland's raw, untamed beauty.
The visuals I created for the pitch featured Lucid’s sleek designs integrated seamlessly into Iceland’s striking scenery. From panoramic drone shots to detailed close-ups, the visuals conveyed the brand's commitment to innovation, sustainability, and elegance while aligning with Iceland's raw, untamed beauty.
Execution and Visuals
The visuals I created for the pitch featured Lucid’s sleek designs integrated seamlessly into Iceland’s striking scenery. From panoramic drone shots to detailed close-ups, the visuals conveyed the brand's commitment to innovation, sustainability, and elegance while aligning with Iceland's raw, untamed beauty.
Why Iceland?
Why Iceland?
Iceland embodies the ideals of sustainability, with its renewable energy resources and untouched nature, making it the perfect stage for Lucid Motors. The campaign’s imagery emphasized not only the brand’s cutting-edge technology but also its dedication to preserving the planet, appealing to eco-conscious and luxury-focused consumers alike.
Iceland embodies the ideals of sustainability, with its renewable energy resources and untouched nature, making it the perfect stage for Lucid Motors. The campaign’s imagery emphasized not only the brand’s cutting-edge technology but also its dedication to preserving the planet, appealing to eco-conscious and luxury-focused consumers alike.
Why Iceland?
Iceland embodies the ideals of sustainability, with its renewable energy resources and untouched nature, making it the perfect stage for Lucid Motors. The campaign’s imagery emphasized not only the brand’s cutting-edge technology but also its dedication to preserving the planet, appealing to eco-conscious and luxury-focused consumers alike.
More Works More Works
More Works More Works
Das zweite Mal
Fashion Branding
2022
2022
Das zweite Mal
Fashion Branding
2022
2022
Das zweite Mal
Fashion Branding
2022
2022
Das zweite Mal
Fashion Branding
2022
2022
Tape Rendering
Darstellungstechniken
2023
2023
Tape Rendering
Darstellungstechniken
2023
2023
Tape Rendering
Darstellungstechniken
2023
2023
Tape Rendering
Darstellungstechniken
2023
2023