SCHACH MATT COFFEE
SCHACH MATT COFFEE
"Schach Matt" is a coffee brand designed to playfully represent the energizing effect of coffee. Inspired by the chess term "checkmate," the brand symbolizes a game-changing moment before starting your day.
"Schach Matt" is a coffee brand designed to playfully represent the energizing effect of coffee. Inspired by the chess term "checkmate," the brand symbolizes a game-changing moment before starting your day.
Client
Client
PERSONAL PROJECT
PERSONAL PROJECT
Year
Year
2023
2023
Category
Category
PACKAGING DESIGN
PACKAGING DESIGN
Design Concept
Design Concept
The design focuses on clean, minimalist aesthetics with a bold black-and-white chess theme. Every element, from typography to packaging, reflects precision and sophistication, aligning with the premium quality of the product.
The design focuses on clean, minimalist aesthetics with a bold black-and-white chess theme. Every element, from typography to packaging, reflects precision and sophistication, aligning with the premium quality of the product.
Design Concept
The design focuses on clean, minimalist aesthetics with a bold black-and-white chess theme. Every element, from typography to packaging, reflects precision and sophistication, aligning with the premium quality of the product.
Packaging
Packaging
The packaging features eco-friendly materials like recycled paper and cardboard. The chess pieces on the labels subtly communicate the brand's identity while maintaining a professional yet approachable tone.
The packaging features eco-friendly materials like recycled paper and cardboard. The chess pieces on the labels subtly communicate the brand's identity while maintaining a professional yet approachable tone.
Packaging
The packaging features eco-friendly materials like recycled paper and cardboard. The chess pieces on the labels subtly communicate the brand's identity while maintaining a professional yet approachable tone.
Brand Identity
Brand Identity
The branding combines timeless elegance with functionality. The use of the Garamond typeface and monochromatic color palette ensures a classic look, while the unique name adds a touch of wit and memorability.
The branding combines timeless elegance with functionality. The use of the Garamond typeface and monochromatic color palette ensures a classic look, while the unique name adds a touch of wit and memorability.
Brand Identity
The branding combines timeless elegance with functionality. The use of the Garamond typeface and monochromatic color palette ensures a classic look, while the unique name adds a touch of wit and memorability.
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